10 Reasons Every TV Exec Needs to Start Tweeting

Craig Engler is the general manager and senior vice president of Syfy Digital. He’d love to talk you about TV or Syfy, answer your questions and hear about what you had for lunch. You can look him up on Twitter at @syfy.

I tried using Twitter three separate times before I figured out how truly useful it can be. The first time was early on, when no one I knew was using it, and I had no idea what I was doing. I tried searching for friends and followed a few random feeds and thought, “Meh, what’s this possibly good for?”

My second jump into Twitter was after the initial big wave of hype hit. I decided I should rejoin to figure out what I missed the first time. This time around, I found that Twitter was flooded with people randomly talking about their day (and their meals — people really do love to talk about food on Twitter) and again I thought, this is definitely not for me.

The last time, and the one that clinched the deal for me, was almost by accident. I wanted to see what people were saying about the finale of our hit series, Battlestar Galactica. I was looking at Facebook and on our own Syfy message boards, and the feedback wasn’t keeping up with the pace of the show. I wanted to see instant, real-time reactions. So I wandered over to Twitter.

That was in March of 2009, and I’ve been an avid, daily user of Twitter ever since. I definitely got what I was looking for, but also learned much more. Yes, people were talking about the show, but many of them had misconceptions about it. They thought it was canceled (actually, the creators chose to end it). They thought we’d never air more Battlestar again, but we already had a two-hour movie in the works.

I jumped into the fray to clear things up and to thank our viewers personally for spending years watching the show. I ended up having great conversations with fans, answering more and more questions about all of our shows, and I decided to stay this time.

I’ve also gotten a few other TV execs to use Twitter, and I think anyone in the business who has an interest should definitely consider joining. If you’re a TV exec, here are 10 reasons why you should join the Twitterverse.

For the rest of the post and the top 10 reasons please go here: http://on.mash.to/bn45Dw


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