As an entrepreneur, one of the most sought after marketing anomalies is the creation of the viral video.
With over 4 billion views on YouTube each day, the opportunity for exposure is tremendous. But don’t be fooled. Just because your video is on Youtube and YOU think it’s great doesn’t mean it’ll capture the kind of attention you are hoping for.
So what does it take to achieve the coveted status of viral video? Is this a phenomenon of chance, or can it be intentionally engineered?
One creative California agency believes they’ve not only cracked the viral code, but can also inject a message within the entertainment.
I recently had the pleasure of meeting Brendan Gahan, Director of Social Media for Mekanism, an award winning creative agency.
Mekanism has created viral campaigns for clients such as Pepsi, Virgin Mobile, Axe and 20thCentury Fox.
Most recently added to their collection of viral hits is the creation of Hovercat which launched on June 9th, 2012 to promote animal adoption through the American Society for the Prevention of Cruelty to Animals (ASPCA).