Here is a fantastic article on how to write blog posts that perform extremely well online. You can read the full article on the Infusionsoft Big Ideas Blog.
As bloggers, we tend to get caught up in making our content accessible and accepted by large audiences, however, more people are blogging about their business as it relates to their overall marketing strategy. Unfortunately, some of our content can bore people occasionally. The spirit of Morrow’s session was that you can be very specific and edgy without regretting it – and attract mass appeal as a result.
1. Niche meets Normal
If you’re anything like me, you often struggle with picking a compelling headline and topic to blog about. Yes, even professional bloggers get writer’s block. Instead of selecting one “killer” idea, combine both a specific niche topic and a broader topic in one. The benefit of doing this is so that your readers (and potential new readers) will become sucked in by broader appeal and will stay for the niche topic that you’re writing about. For instance, for the title of this blog post, I combined the common element a mother that we all have with a specific interest of writing higher performing blog posts… (Continue Reading)
Read the full article here: Infusionsoft Big Ideas Blog