Here is a fantastic article from Forbes.com contributor, Robert Hof. There are 5 core ideas shaping the future of digital advertising. Read the full article to learn about them all.
If you want to know where Google‘s going next in advertising–which is a large chunk of where a lot of online advertising overall is going–you need to ask Susan Wojcicki, the search giant’s senior vice president of advertising.
Wojcicki drives Google’s accelerating moves well beyond its search ad roots to display, video, and mobile ads. In the past year or so, Google has pushed hard to expand display revenues with a series of acquisitions in ad technology. At the same time, Google faces substantial challenges from Facebook and others pioneering new kinds of ads in the era of social and mobile.
Today at the ad:tech conference in San Francisco, Wojcicki talked about her “five ideas for the future of advertising.” Not surprisingly, those ideas are somewhat self-serving for Google, which just happens to have answers for most of the challenges she raises… (Continue Reading)
Read the full article at Forbes.com