Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget next year. Wow!
First, a little about how people are typically using LinkedIn. We recently shared an infographic on the most popular ways people are currently using LinkedIn in our agency newsletter, Snappington Post. I’ve included that infographic below, which was the product of LinkedIn Trainer/Expert Wayne Breitbarth of Power+Formula. Wayne also offers ongoing LinkedIn Tips through his blog and newsletter.
In quick summary, the overwhelming majority of current LinkedIn users (84.4 percent) are using LinkedIn’s free account. Only 15.1 percent pay for premium service. Groups are an increasingly important feature of LinkedIn, paid or free: 35.5 percent of users are in 1-9 groups.
The most used features people currently use and value are, as follows:
- Who has viewed your profile (70.6 percent)
- People you may know (65.2 percent)
- Groups (60.6 percent)
- Direct messaging (48.7 percent)